2 min read

Apple Voluntarily Downgrades iPhone Energy Ratings in EU

Apple applies B energy scores to iPhones under new EU rules despite qualifying for A, citing regulatory ambiguity.
Illustration of an iPhone next to an EU energy label rated “B”, showing icons for battery, repairability, and QR code, with EU stars in the background.
Apple’s iPhones in the EU now carry energy labels showing battery life, repairability, and efficiency ratings under new sustainability rules.

Summary

Apple is now displaying new energy and repairability labels on iPhones and iPads in the EU, as part of sweeping sustainability rules. Unusually, the company chose to downgrade its energy rating to a 'B' despite qualifying for 'A'.


Key Takeaways

  • Apple applied B energy ratings to iPhones to avoid regulatory ambiguity.
  • Devices now feature six new EU-mandated labels, including repairability and battery lifespan.
  • Manufacturers must provide 7 years of spare parts and 5 years of software support.

Why It Matters

The EU’s new regulations aim to reduce e-waste and empower consumers with clearer sustainability data. Apple’s conservative downgrade reflects caution amid strict and sometimes vague compliance guidelines—potentially setting a precedent for other OEMs navigating green tech policy.


Source

Apple devices in Europe are getting repair scores & battery life labels
Apple buyers in Europe will soon see repair scores, battery ratings, and energy labels on every new iPhone and iPad.

Apple rolls out EU energy and repair labels — New iPhone and iPad listings in Europe now include standardized scores for energy efficiency, battery life, and repairability.


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