Apple Sparks Backlash with Wallet App Ads
Apple triggered a wave of user outrage after pushing F1 movie ads through the Wallet app — raising questions about privacy and platform trust.
Summary
Apple sent iPhone users a Wallet app push notification promoting F1 movie tickets, drawing widespread criticism for unexpected advertising in a core utility app. Users say it crosses a line — and may even break Apple’s own rules.
Key Takeaways
- Unwanted Push Ads: Apple promoted a $10 F1 movie ticket discount via Wallet, a first for the app.
- Guideline Violation?: App Store rules prohibit push ads without opt-in; critics say Apple ignored this.
- No Opt-Out (Yet): An opt-out toggle exists in iOS 26 beta, but current users had no way to avoid the ad.
Why It Matters
Apple built its brand on privacy and user-first experiences — but these recent push ads mark a shift toward monetization at the expense of user trust. As Apple ramps up its ad ambitions, it risks alienating its most loyal base.
Source Link
iPhone customers upset by Apple Wallet ad pushing ‘F1’ movie | TechCrunch
However well-received the film may be, iPhone users don’t necessarily want their built-in utilities, like their digital wallet, marketing to them.
Sarah Perez
